Tofoo

Category: FMCG
Format used:
Adshel Live & Billboard
Key result:
Increased sales

Success Story

Tofoo Co Ltd is an exciting tofu FMCG brand developed by husband and wife team, David and Lyida in 2015. Based in Yorkshire, they have a mouth-watering variety of products, ranging from southern fried tofu bites to tempah cubed sweet soy. Tofu are very much an eco-friendly brand and are completely dedicated to providing tasty, organic and sustainable tofu to their customers.

Tofoo Co Ltd wanted to raise brand awareness in London, drive up their sales numbers and deliver an unmissable campaign.

Tofoo displayed their eye-catching and playful creatives on over 100 billboards and Adshel Live screens throughout Greater London, generating enormous awareness for their brand.

"This Out of Home campaign strengthened our brand presence and sales in London."

Thanks again to Thryth Jarvis, Marketing Manager at Tofoo Co Ltd, for providing this case study. You can follow Tofoo on Twitter @TofooCo or visit their website: www.tofu.co.uk