A Platform for Brands
As a Platform for Brands, we offer a flexible, creative and accountable medium to deliver our advertisers’ media objectives.
Our bold mission is to Create the Future of Media, transforming our estate to the benefit of all our stakeholders, through data-driven digital innovations and infrastructure that's environmentally and socially conscious.
We see a future where our infrastructure is connecting people, actively enhancing the environment, and playing a positive part in everyone’s lives.
A Platform for Brands & a Platform for Good
Clear Channel’s purpose is twofold: A Platform for Brands & a Platform for Good. We are delivering advertisers’ media objectives whilst positively impacting the world around us.
We acknowledge our responsibility to help protect the environment and the communities we serve, not only for the future of our business, but for the future of the planet.
We’re focusing on reducing our carbon footprint and other environmental impacts across our operations and are committed to being Carbon Net Zero by 2030 (Scope 1 & 2) and by 2045 (Scope 3).
Our talented team of more than 600 people work in 14 locations nationwide to provide stunning advertising, as well as cleaning and maintaining street furniture to make the urban environment better for local communities. Clear Channel has long-term partnerships with brands, agencies, landlords and local authorities, helping advertisers reach people in public spaces across the country.
We are the People Behind the Posters.
More O’Ferrall is formed.
The Adshel brand is launched.
More O’Ferrall is rebranded as More Group.
Clear Channel Communications acquires More Group and Town & City Billboards and is awarded the Sainsbury’s Outdoor Media Estate contract.
The company acquires Foxmark, making it the major player in the shopping mall market.
The company is renamed as Clear Channel UK.
Clear Channel UK buys Van Wagner in the UK and launches the Pinnacle brand, making it the market leader in premium format advertising.
The digital roadside network is formed and the Interact mobile services division is launched. Bain Capital Partners LLC and Thomas H Lee Partners LP acquire the company.
The digital malls network, national dry-posted billboards and WAVe ‘proof-of-posting’ technology are launched. William Eccleshare is appointed President and CEO of Clear Channel International.
The ‘Cromination’ (six consecutive panels on the Cromwell Road) becomes available for the first time in 10 years.
The Socialite network of digital screens in bar environments is launched. The UK’s first roadside network of digital bus shelter panels is launched in London (LD6) and Clear Channel creates the Play division. Clear Channel is named as a Sunday Times ‘Best Green Company’ for the first time.
The first campaigns are run on interactive digital screens through our Create division. Clear Channel acquires Vision Media Group, making it a leader in the digital mall environment, and becomes a Silver Patron of the Prince’s Trust.
Clear Channel rolls out the Mobile Platform, a network of 10,000 mobile tags at city centre roadside panels, and launches Storm, a new super-premium brand for large format digital advertising.
The Mobile Platform is rebranded as Connect. Clear Channel installs the world’s first Twitter-activated vending machine and trials its first solar powered 6-sheet bus shelter. Clear Channel launches the playLondon proposition: a purpose-built network of 40 large format digital screens, the expansion of Storm to 20 sites and LD6 is rebranded as Adshel Live.
Clear Channel launch first contactless donation campaign, ‘Tap to Beat Cancer’. Clear Channel and Amscreen announce digital screen partnership, Justin Cochrane is appointed CEO of Clear Channel UK, and Storm begins nationwide expansion transforming the ‘Cromination’ into Storm, Cromination London.
Adshel Live is rolled out nationwide, Clear Channel acquires New World Payphones business to transform UK high streets with state-of-the-art digital kiosks, Clear Channel retains Sainsbury’s advertising contract and wins Asda advertising contract.
Automation programme goes live with the launch of the ad platform, national digital footprint continues to grow, driven by Adshel Live & installation of NWP kiosks in London.
Clear Channel integrates its proprietary automated buying system with Posterscope’s location analytics, planning and trading platform, ECOS; Adshel Live is launched in the West End; and Clear Channel launch ‘The Difference’.
Clear Channel separates from parent company iHeartMedia, Justin Cochrane becomes European CEO, Richard Bon & Will Ramage become Joint Managing Directors, and Adshel Live becomes the UK’s largest digital Out of Home network.
Clear Channel remains committed as a Platform for Good during the COVID-19 pandemic, launches campaign planning mobile data platform RADAR in Europe, and installs its 100th Billboard Live screen in Manchester.
Clear Channel joins Ad Net Zero in support of climate action, installs its 2500th Adshel Live panel in the UK, introduces new dedicated programmatic offering – Clear Channel LaunchPAD, and established Clear Start to aid start-ups seeking to scale through Out of Home advertising.
Clear Channel becomes one of the biggest programmatic media owners in Europe, delivering over 1 billion impressions monthly, expands LaunchPAD in the UK, installs the 100th Bee Bus Stop in the UK, and becomes the first Out of Home media owner to commit to ambitious Science Based Targets initiative.
We’re an active member and champion of the Out of Home sector, the wider advertising industry and its people.
We’re a member of the Advertising Association alongside more than 50 other businesses across advertising and media. As a collective, we work to drive engagement and advocate for advertising’s contribution to the economy, society and people.
We’re a contributing member of BALANCE, a collective of media owners and specialist agencies from the Out of Home media sector, working side-by-side to attract and develop the best talent for Out of Home media.
We work closely with NABS who provide support to improve the wellbeing of people working in the advertising and media industry.
We’re founding members of Outsmart, the Out of Home industry body. Outsmart’s goals are to inform, educate and inspire advertisers and people to do wonderful things in Out of Home.
We're a part of The Marketing Society, a global community of marketing leaders. The Marketing Society's community of over 2800 members unites change-makers who aim to achieve a positive impact together, as a community.
Here in the UK, we’re one of the largest Out of Home media and infrastructure companies, operating more than 33,000 advertising sites nationwide and employing more than 600 people in 14 locations.
We are committed to delivering effective advertising solutions for global brands and local advertisers while making a positive contribution through our own ventures and partnerships across many community, environmental and social projects.