LaunchPAD
Accelerate your Out of Home advertising with programmatic OOH ads.
Engage real-world people through premium digital Out of Home as part of your omnichannel campaigns
As consumer expectations migrate toward omnichannel experiences, it is essential for brands to speak to people both in and out of home. Digital Out of Home advertising (DOOH) brings together the attention-grabbing impact and safety of the outdoor medium, but with the unprecedented ease, flexibility and control of digital media.
LaunchPAD opens up new ways for brands to plan, buy and activate premium digital Out of Home inventory through programmatic, automated and direct channels across our UK and European markets. As a compelling new advertising offering for your programmatic campaigns, LaunchPAD provides a quick and easy connection to European inventory, audiences, and planning data, to and from Bauer Media Outdoor and our multiple SSP partners. It has been specifically designed to be data-fuelled by the planning power and real-world audience insights generated from Clear Channel RADAR®.
Why programmatic Out of Home?
LaunchPAD offers advertisers instant access to thousands of public screens with complete real-time campaign control; for a more scaled, effective omnichannel story-telling opportunity within existing programmatic buying platforms. From leveraging advanced audience data across multiple markets to driving contextual relevance and activating campaigns based on environmental buying triggers, or simply trying out the medium for the first time to reach new audiences and boost your campaign, it's advertising that really clicks.
Connection to 1,000’s of public screens
Add DOOH for a scaled, omnichannel story-telling opportunity within existing programmatic buying platforms or new automated connections.
Complete real-time campaign control
Live control of the campaign scale, activation, location, pacing, targeting, creative, channel, and budget based on real-time reporting.
Trigger-based buying
Leverage advanced audience, asset and environmental data to drive both contextual relevance and campaign activation.
The Perfect Play
Programmatic Out of Home (PrOOH) is getting noticed - and for good reason. Our new piece of content, The Perfect Play helps brands cut through the digital noise and reach audiences in smarter ways.
The deck outlines why DOOH is an essential part of omnichannel campaigns, from ensuring more digital attention and leveraging smart reach to build mental availability, to pushing relevant messages at the right moments for brand growth.
11,000
Public DOOH screens
8
European markets live
Over 11,000 DOOH public screens are now currently connected to Hivestack and Broadsign Reach in 8 European markets, including the UK’s largest DOOH network, Adshel Live, and Malls Live, our video network of screens across the UK’s leading malls, making our audiences available to brands through more than 30 omnichannel and OOH demand-side-platforms (DSPs).
And with our ongoing expansion plans, we are making it easier than ever for brands to make the most of Out of Home to bolster their omnichannel advertising campaigns. Alongside our market leading Adshel Live and Malls Live platforms, we have grown our offering with DOOH screens in UK supermarkets, offering advertisers the ability to target shoppers across multiple environments at scale, to deliver even more effective and targeted campaigns.
SSP Partners
Download your free copy of our latest programmatic OOH research
For instant access to 'From Cookies to Cohorts in Context' where we spoke to 10 industry figures at the coalface of programmatic DOOH about the benefits marketers are seeing in their approach for adding the channel to their digital strategies and to discover more on reaching European-wide Out of Home audiences, please fill in the form.
