The Out of Home Audience Hub has been specifically designed to keep advertisers and media planners as informed as possible about Clear Channel's audience delivery. Powered by the huge dataset behind Clear Channel RADAR®, we’re closely monitoring mobile data to provide granular insights of changing movement and behaviours, as well as further insight on attitudes and mindsets.
It's Out of Home, but different...
We have the data and insight to understand current and changing Out of Home audience behaviour.
Get in touch to find out how we can help your campaign target your audiences.
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- Team CC
Advertisers are leveraging the Out of Home Audience Hub data, and improved industry trading terms, to plan smart outdoor campaigns across our portfolio. Clear Channel Radar®’s market leading methodology is delivering insight into change consumer behaviour patterns.
What’s so good about the methodology? We’re analysing data of ~7m devices, around 10% of all of the devices in the UK, with all of the data GDPR compliantly anonymised and aggregated. The granularity of our data means we can detect exposure to each of our panels, rather than broadly mapped areas, accurately monitoring and understanding the volume of audience exposure to our portfolio and environments.