The Collective
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- Category: FMCG
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Success Story
The Collective was founded in New Zealand by two innovative chefs, Angus Allan and Ofer Shenhav, with a straightforward goal: to craft an exceptional yoghurt with unmatched taste!
Client objectives
The Collective’s recent Out of Home (OOH) multi-format campaign displays their understanding of our key Powerful Posters principles that look at how to master outdoor creativity with a simple, striking, succinct and sensible creative. The objective was to increase product range awareness in proximity to the top-performing stores.
The campaign
Targeting young, urban families willing to pay more for gourmet yoghurt, The Collective used multiple OOH formats, including Adshel Live and 6-sheet, Billboard 48 & 96 sheets to drive brand reach, and our super-premium Storm sites to build brand fame
The results
Over the course of the 3-week OOH campaign, the blend of perfectly positioned screens along with an eye-catching creative helped The Collective to outgrow their competitors in product awareness.
“This campaign achieved exactly what we set out to do, make those people who buy yoghurt, but don’t buy The Collective, more aware of the brand in locations where they could purchase the product, subsequently growing The Yog Squad”
Rob Ward – And Rising Co-founder