Simply Roasted | Case Study | Clear Channel
Case Studies

Simply Roasted

Simply Roasted Special Build campaign display two large, 3D crisp packets on a billboard

Success Story

Simply Roasted’s latest Out of Home campaign consisted of a bright chequered style creative and an eye-catching special build that took “packvertising” to the next level in driving brand awareness across our digital and classic panels.

To drive reach, Simply Roasted ran their static creative all-day across our Adshel network and specifically timed digital Adshel Live creatives within proximity to Waitrose supermarkets to target healthy supermarket shoppers and motivate them to trial their crisps.
In addition to advertising across Adshel, Adshel Live, Billboard and Billboard Live, the campaign featured a unique 3D installation of two large replicas of the Sea Salt and Black Truffle crisps on our Brixton Rd billboard.

With a successful campaign behind it, Simply Roasted has received glowing feedback from the industry and saw an excellent uplift in sales in Waitrose stores throughout the UK.

Simply Roasted Adshel Live campaign displaying four crisp packets

The execution of the special build was superlative. When something is that simple [2 massive crisp packets on a billboard] every detail matters, and Clear Channel nailed it.

Rob Ward, Co-founder

And Rising
01  Special build video

Thanks again to Rob Ward, Co-founder at And Rising, for providing this case study. You can follow And Rising on Linkedin or visit their website: https://andrising.com/