Rude Health
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- Category: FMCG
- Format used:
Success Story
Rude Health is a London-based company that makes food and drinks, including breakfast cereals, snacks, and dairy-free drinks.
Client objectives
Rude Health’s Out of Home multi-channel campaign takes a stand against bland milk mimickers with bright creatives highlighting the delicious bold flavours of their dairy alternatives.
The campaign
Implementing a targeted mass reach campaign across bus shelters and roadside panels to raise brand awareness among local ABC1 24-44 year olds to stay top-of-mind.
The results
Digital and static prints were used at selected sites across cities such as London, Manchester, Liverpool and more to maximise the store proximity reach to where Rude Health is listed.
“Contributed to double digital sales growth on featured products and securing new major multiple listing.”
Georgina Thomas – Head of Marketing