MOTH
- Category: FMCG
- Format used:
Success Story
MOTH is a brand of canned cocktails that offers a range of classic cocktails, including palomas and piña coladas. The brand's name is an abbreviation for "Mix of Total Happiness".
Client objectives
MOTH’s recent Out of Home multi-channel campaign eloquently displays the level of class that a cocktail in a can delivers.
The use of different bold creatives features a juxtaposition of cocktails being poured from a can into martini glasses showing that elegant cocktails can be enjoyed anywhere.
The campaign
The campaign relied on using Adshel Live panels in proximity to Waitrose stores which helped to increase brand awareness and drive in-store sales.
The results
“With a multi-channel campaign heavily supported by OOH with Clear Channel, we had our best month’s sales ever.”
Samuel Hunt – MOTH Co-founder