Belvoir
- Category: FMCG
- Format used:
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Key result:
Increased sales
Serving cordial Out of Home
Tucked away in the Leicestershire Vale of Belvoir, Belvoir Farm imperfectly craft a premium range of soft drinks using delicious, hand-picked ingredients including fruits, flowers and spices. Celebrating over 40 years of production, Belvoir Farm''s refreshing products remain true to nature and let the organic ingredients do the talking through incredible flavours, from elderflower and ginger, to raspberry and mint.
Success Story
Clear Channel worked closely with creative agency, And Rising to plan this exceptional campaign for Crosta & Mollica, where their aim was to raise brand awareness and increase sales figures.
Speaking with Rob, Partner at And Rising, they boosted brand awareness through their OOH messaging by "targeting & supporting listings in Waitrose, Sainsbury''s & Tesco''s across the UK, choosing high impact products, in relevant locations. Underpinned with activation products with Storm & Brand Fame products added to further boost awareness across the UK".
Crosta & Mollica''s mouthwatering campaign not only looked incredible across Clear Channel''s Digital Out of Home network and strengthened the pizza brand''s awareness but, according to Ben Hyde-Hart at Crosta & Mollica, "Sales increased throughout the summer".
Thanks again to Rob Ward, Partner at And Rising and to Ben Hyde-Hart, Digital & Comms Marketing Manager at Crosta, for providing this case study. You can follow And Rising on Linkedin and Crosta & Mollica on Twitter, Facebook and Instagram or visit their website: www.crostamollica.com