Webinar: IRL 2 URL

Natalie is our Client Partner for Retail. She is celebrating almost 20 years working in Out of Home, 10 of which have been at Clear Channel.

Alongside the day job, Natalie is passionate about educating young future talent in media, representing OOH for the past three years at the Advertising Association’s prestigious Media Business Course and regularly volunteering for Brixton Finishing School & ADventure for Schools. She loves musical theatre, the writing of Haruki Murakami & a good jigsaw puzzle, and lives in Romford with her husband & Max the cat.

She’ll be kicking off the session with an overview of why brand building is so vital for driving online retail success and sharing more around the important role OOH plays in reinforcing brand messages, which go on to make other channels work harder.

Here's Emma, our Agency Group Head across Dentsu & Publicis’ groups of agencies.

She's a Clear Channel lifer, having worked her way up from Media Executive when she joined the business at the very start of her career 12 years ago! Emma is passionate about Out of Home advertising and, even more so, the people behind the posters. Outside of work, Emma is about to tie the knot with her partner Joe. They live in Essex, where they enjoy cosy nights in with their tuxedo cat, Peggy.

She will be presenting insights around OOH’s ability to influence shoppers; explaining how to leverage its broadcast reach to connect with category entry points, which build mental availability.

Hollie is Agency Group Head, overseeing Group M & IPG’s agency portfolios.

She has worked in Out of Home for more than 11 years, with 8 of them being at Clear Channel. She loves the public nature of the medium and being able to point at a poster to tell her family she worked on that campaign! When Hollie isn’t at work, she is either cooking, at a gym class or going on a picturesque walk with her partner.

She will be showcasing OOH’s ability to nudge consumers into action, taking inspiration from FMCG and Entertainment brands who are applying these tactics to great effect.