Part 3: How to win the fight for mental availability
Ding Ding Ding, part 3! (no throwing in the towel now!) In this final round of three short videos, our Research & Insight heavyweight, Lindsay Rapacchi, will take you through seven media planning sessions to ensure you win that fight for mental ability with a category entry point knockout! (is that Eye of the Tiger we can hear in the background?)
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Check out these other videos in the series
Wanna take this outside now?
Interested in finding out more about our latest insight piece - Wanna take this outside? Drop us a line and we'll be in touch to talk about how you can pick a fight with a category entry point and win using Out of Home.