Part 2: The category entry point fight
Ding Ding Ding, part 2! In this 15 minute video, Lindsay will navigate the category entry point fight, looking at how to recognise which one to go for, the mechanics, and how mental availability is won or lost. You know the ropes by now; if you've missed a session or want to watch more, all the videos in the series are available to view on-demand below.
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Check out these other videos in the series
Wanna take this outside now?
Interested in finding out more about our latest insight piece - Wanna take this outside? Drop us a line and we'll be in touch to talk about how you can pick a fight with a category entry point and win using Out of Home.