Supplying Content
Please supply all content no later than 3 working days before the campaign live date. The email subject line should follow the structure:
[Format] - [Advertiser] - [Brand] - [Product] - [Start Date] - [Contract Number (optional)]
Example
EG: Adshel Live - Mr Smith - SportSmith - Clothes - 29/06/2019 - 412345
Creating Content
Static Content
| Creative Dimensions: | 1080px x 1920px portrait |
| DPI: | 72 DPI |
| File Type: | JPG |
| File Format: | RGB (CMYK will not display correctly) |
Subtle Animation Content*
| File Formats: | MPEG4, MOV |
| Encoding: | H264 |
| Frame Rate: | 25fps |
| Bitrate: | 8mbit/s |
| File Size: | 30MB or less |
| Standard Slot Length: | 10 seconds |
| Backup Creative: | Static content must also be provided |
| Restrictions: | *Full-motion video content is not permitted on Adshel Live |
| Guidelines: | Video Creative Guidelines |
Dynamic Content
| Guidelines: | Dynamic Creative Guidelines |
Creative Considerations
- Creatives must not distract any motor vehicle or pedestrian through contrasting content or use of traffic signs/lights.
- Subtle animation is permitted, except for the following areas: Aberdeen, Bristol, Liverpool, Norwich, Sheffield and Westminster (London). For these areas static content must also be provided alongside subtle animation content.
- Please refer to the Video Creative Guidelines for further guidance on subtle animation.
- Standard slot length: 10 seconds (unless agreed otherwise)
- Screens do not emit sound.
Content prohibitions may apply to selected screens. Please contact Clear Channel at least 7 days in advance if you intend to include any of the following categories so that we can confirm appropriate screens:
- Sweets, Fast Food & other HFSS products
- Alcohol
- Tobacco/Vapes
- Guns
- Swimwear/underwear
- Politics
Advertisers have the responsibility of conforming to the ASA & CAP regulations, including notifying if the NP score means that a product is classed as HFSS.
All content must comply with our Terms and Conditions.
Additional digital creative costs
There is an additional charge for campaigns where more than 10 creatives are provided (on all formats except Storm, where there is no charge) of £100 (NET) per creative.
- EXAMPLE
- 11 creatives = 1 additional creative = £100 charge
- 20 creatives = 10 additional creatives = £1,000