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Digital Out of Home Video Guidelines
Enhance the potential of DOOH with video content
Clear Channel UK has a portfolio of DOOH advertising screens across a number of environments where there exists the opportunity to enhance your creative by adding motion.
The page below outlines the different levels of movement allowed across our digital estate.
60
Longer Engagement *
* Kinetic, Digital Eye and Face Tracking, 2011
24
Increase in Views *
* Animated digital poster vs. static paper poster
Static Creative
Great poster design combines smart, minimal copy with high-contrast and striking visuals.
Delivering a strong creative with a clear call-to-action is the best way to use Out of Home, particularly across roadside displays where there is a need to quickly create impact with shorter visibility times.
People interact with Out of Home differently than Press and Online. Ensure the message is delivered by being unapologetically bold in the design of creatives.