Caroline Forbes

Professional Background 

Caroline Forbes is a highly experienced leader in the Out of Home (OOH) advertising industry, with over 13 years at Clear Channel UK. Since 2022, she has held the position of Head of Sales for Out of Home Agencies, where she oversees agency partnerships and drives business development. 

Caroline’s career also includes active involvement in initiatives that promote diversity and inclusion within the advertising industry. She is a member and role model at Media For All (MEFA) and an Advisory Board Member for Brixton Finishing School, contributing her expertise to mentorship and industry development. 

Expertise 

Caroline specializes in Out of Home advertising, with a strong focus on customer insight, agency partnerships, and account management. Her key areas of expertise include: 

• Customer Insight: Utilizing market data to drive strategic advertising solutions. 

• Outdoor Advertising: Extensive experience managing OOH campaigns for major agencies. 

• Account Management: Proven success in nurturing client relationships and optimizing business growth. 

• Business Development: Strong track record of expanding agency partnerships and generating new revenue opportunities. 

• Diversity Advocacy: Active involvement in initiatives promoting inclusion and talent development in the advertising sector. 

With a BA Honours in Marketing & Advertising from the University of the Arts London, Caroline’s expertise and leadership continue to shape the OOH landscape at Clear Channel UK.