Adshel Live Specification
Supplying Content
Our specifications and deadlines differ depending on which team has processed your campaign.
To ensure your content is sent to the correct department, please use the link below which best represents your booking:
Booked through an Agency Group or a Specialist? Supply your content here.
Booked directly with Clear Channel or an Independent Agency? Supply your content here.
Creating Content
Static Content
| Creative Dimensions: | 1080px x 1920px portrait |
| DPI: | 72 DPI |
| File Type: | JPG |
| File Format: |
RGB (CMYK will not display correctly) |
| File Size: | 1MB or less for programmatic campaigns |
Subtle Animation Content*
| File Formats: | MPEG4, MOV |
| Encoding: | H264 |
| Frame Rate: | 25fps |
| Bitrate: | 8mbit/s |
| File Size: | 25MB or less |
| Standard Slot Length: | 10 seconds |
| Backup Creative: | Static content must also be provided |
| Restrictions: | Full-motion video content is not permitted on Adshel Live. Subtle motion is not permitted on programmatic campaigns. |
| Guidelines: | Video Creative Guidelines |
Dynamic Content
| Guidelines: | Dynamic Creative Guidelines |
Creative Considerations
Creatives must not distract any motor vehicle or pedestrian through contrasting content or use of traffic signs/lights.
Subtle animation is permitted, except for the following areas: Aberdeen, Bristol, Leeds, Liverpool, Norwich, Sheffield and Westminster (London). For these areas static content must also be provided alongside subtle animation content.
Please refer to the Video Creative Guidelines for further guidance on subtle animation.
Standard slot length: 10 seconds (unless agreed otherwise)
Screens do not emit sound.
Content prohibitions may apply to selected screens. Please contact Clear Channel at least 7 days in advance if you intend to include any of the following categories so that we can confirm appropriate screens:
Sweets, Fast Food & other HFSS products
Alcohol
Tobacco/Vapes
Guns
Swimwear/underwear
Politics
Advertisers have the responsibility of conforming to the ASA & CAP regulations, including notifying if the NP score means that a product is classed as HFSS.
All content must comply with our Terms and Conditions.
Additional digital creative costs
There is an additional charge for campaigns where more than 10 creatives are provided of £100 (NET) per creative.
EXAMPLE
11 creatives = 1 additional creative = £100 charge
20 creatives = 10 additional creatives = £1,000