Adshel Live has hit a remarkable milestone. The UK’s largest roadside digital Out of Home proposition keeps on growing and has now reached 3,500 screens. That’s half of all available digital 6-sheets in the UK.
The plan, some 10 years in the making, was always to build a digital OOH platform that truly delivers for brands. High quality. Flexible. Easy to buy. In the right locations. But most importantly, offering unparalleled UK coverage.
As the one-to-many digital Out of Home leader, Adshel Live is further strengthening its position as number one for national reach. Furthermore, according to the latest Route data, the average reach per Adshel Live screen is double that of comparable alternatives.
With such a huge footprint, Adshel Live screens are perhaps unsurprisingly in proximity to so many more retail and grocery stores than any other single Out of Home proposition. Adshel Live therefore powerfully marries audience Reach, with Retail proximity.
But of course, we would say all this stuff, so don’t just take our word for it! In this article, six top marketers share how and why they continue to see Adshel Live as the right choice for their brands.
“In today’s fast-paced world, reaching all communities inclusively and effectively is a significant challenge for the public sector. Adshel Live serves as a vital public notice board for us, allowing us to disseminate important information quickly and reliably. As a trusted advertising medium, it ensures that our messages are seen and heard by everyone, making it an essential tool for public communication. And even better, it’s right in the heart of the communities we’re trying to speak to, helping to provide a public service itself. A poignant example of this was the death of Her Majesty Queen Elizabeth II, where every Adshel Live screen in the country immediately joined in the commemoration of her passing.” - Conrad Bird, Director, Cross-Government Campaigns & Marketing, Government Communication Service
“For Arla, the challenge lies in building mental availability for our brands, while ensuring consumers remember us at the point of purchase. Adshel Live is crucial in this regard. It enables us to deliver the right messages in the right moments across our range of brands, and with strategic placements near retail stores it keeps our products top of mind for consumers right before they make their purchase. This perfect blend of mental and physical availability helps us stay relevant and accessible to our audience.” - Rob Edwards, Head of Media and Digital, Arla
“Reaching our viewers whilst they’re on the go, and driving consideration of our brand as well as mass awareness of our latest shows, are key objectives for ITV. Adshel Live allows us to promote ITV and our content to all audiences, including some harder-to-reach demographics, at speed and scale. Just this year, the flexibility of digital out-of-home advertising has enabled us to align with major cultural moments such as the men’s Euros, and even create cultural moments with the likes of Mr Bates vs The Post Office. Additionally, the high-quality platform enhances our brand’s reputation, making it a win-win for us.” - Ed Ross, Marketing Planning Director, ITV
“Adshel Live delivers a powerful dual role in our campaigns – a high quality broadcast presence that can reach a mass audience, and coverage of key retail hotspots to ensure that our products are always visible near stores to drive sales. Quality at scale is a winning combination, especially for our new product launches.” - Joanna Williams, Head of Media UK, Samsung Electronics
“At Three, we offer a network which covers 99% of the population, so it’s important our media choices also focus on reach. Our range of products and services are designed for different core audiences, and the flexibility and scale of Adshel Live allows us to communicate effectively with them all. From brand campaigns generating positive awareness to sales driving activation messages in key retail & city centre hotspots, the format has become a core & growing part of our annual media strategy” – Chris Gough, Head of Marketing & Communications, Three Mobile
More impact for advertisers, less impact on the planet
Whilst we continue to invest in making Adshel Live the compelling advertiser proposition it has grown to become, driving sustainability remains key to our consideration. The public rightly want brands to reduce their carbon footprint, brands have set ambitious plans to do so and we’ve set about making Out of Home an easy choice for sustainably conscious brands.
Every new Adshel Live screen that we install is 50% more energy efficient than the previous generation. We purchase 100% renewable energy and the screens are switched daily off between 12am and 5am, reducing energy consumption by 16%.
Out of Home represents just 3.3% of UK advertising’s power consumption and under 3.5% of its carbon footprint, making it both the right and responsible choice for advertisers.
Explore our Adshel Live booklet to discover more reasons why Adshel Live is the answer.
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