OOH Impact | Clear Channel
Pedestrians walk by a Clear Channel UK bus shelter featuring the Designs for Change and Clear Channel Bristol Bus Boycott campaign, during the day

Out of Home makes an impact

Out of Home (OOH) advertising is one of the most influential and visible media channels, shaping the way brands connect with communities globally. With its public presence and creative flexibility, OOH not only drives business success but also plays a vital role when it comes to social impact, sustainability, and innovation.

Participants of the Designs for Change competition and Clear Channel UK employees outside of the historic Bay House Pub, during the day, as they commemorate the Bristol Bus Boycott
01  Social impact

What is social impact?

Beyond delivering brand messaging, OOH has a unique ability to engage audiences in real-world spaces. It informs, inspires, and enhances public environments, making it a valuable platform for businesses, governments, and communities.

Our approach to OOH means we’re enhancing public spaces, bringing colour, creativity, and purpose to cities, transport hubs, and busy streets. We’re also supporting local businesses and economies, helping brands grow through socially responsible marketing while generating revenue for councils and public services.

OOH is a powerful way to raise awareness and drive action, whether for public safety messages, cultural initiatives, or important social causes. With digital innovation, OOH is becoming more dynamic and interactive, making it easier than ever to engage people in meaningful ways.

An Adshel Live digital display featuring advertising for Breathe London and Clear Channel's partnership to deliver air quality sensors, stands in the middle of a busy sidewalk as passengers and cars pass by
02  Delivering real results

Our journey to Carbon Net Zero

OOH is one of the most visible media channels, which means we have a responsibility to embrace sustainable innovation. That’s why we’re constantly evolving—adopting greener practices that help reduce our impact while keeping OOH an effective and responsible advertising platform.

We’re cutting emissions by switching to energy-efficient digital displays powered by renewable energy and LED technology. We’re also making smarter material choices, using more recyclable, biodegradable, and carbon-conscious options to lower our environmental footprint. OOH is becoming a large part of smart city infrastructure, supporting public services, green urban planning, and community improvements. And because real change happens through collaboration, we’re working with brands and organisations that share our commitment to sustainability.

The future of OOH: where innovation meets responsibility

OOH continues to evolve, embracing technology, sustainability, and creativity to stay relevant in an ever-changing world. Whether through data-driven campaigns, smart city integrations, or impactful storytelling, OOH remains a powerful and responsible media choice.

Clear Channel remains committed to leading this evolution, ensuring that OOH continues to be meaningful, effective, and forward-thinking.