Supplying Content
Please supply all content no later than 7 working days before the campaign live date. All content is subject to Sainsbury’s approval. The email subject line should follow the structure:
[Format] - [Advertiser] - [Brand] - [Product] - [Start Date] - [Contract Number (optional)]
Example
EG: Sainsbury’s Live - Mr Smith - SportSmith - Clothes - 29/06/2019 - 412345
Creating Content
Static Content
| Creative Dimensions: | 1080px x 1920px portrait |
| DPI: | 72 DPI |
| File Type: | JPG |
| File Format: | RGB CMYK will not display correctly |
Video Content
| File Formats: | MPEG4, MOV |
| Encoding: | H264 |
| Frame Rate: | 25fps |
| Bitrate: | 8mbit/s |
| File Size: | 30MB or less |
| Standard Slot Length: | 10 seconds |
| Guidelines: | Video Creative Guidelines |
Dynamic Content
| Guidelines: | Dynamic Creative Guidelines |
Sainsbury’s Live Guidelines
Creative Considerations
For all Sainsbury’s Live campaigns, content must also adhere to the Sainsbury's Live Guidelines and be provided 7 days in advance in order to pass Sainsbury’s review before going live.
- Video content is permitted. Please refer to the Video Creative Guidelines.
- Standard slot length: 10 seconds (unless agreed otherwise)
- Screens do not emit sound.
Content prohibitions may apply to selected screens. Please contact Clear Channel at least 7 days in advance if you intend to include any of the following categories so that we can confirm appropriate screens:
- Sweets, Fast Food & other HFSS products
- Alcohol
- Tobacco/Vapes
- Guns
- Swimwear/underwear
- Politics
Advertisers have the responsibility of conforming to the ASA & CAP regulations, including notifying if the NP score means that a product is classed as HFSS.
All content must comply with our Terms and Conditions.
Additional digital creative costs
There is an additional charge for campaigns where more than 10 creatives are provided (on all formats except Storm, where there is no charge) of £100 (NET) per creative.
- EXAMPLE
- 11 creatives = 1 additional creative = £100 charge
- 20 creatives = 10 additional creatives = £1,000