Sainsbury’s Live (Front of store and In-store) Specification
Supplying Content
Our specifications and deadlines differ depending on which team has processed your campaign.
To ensure your content is sent to the correct department, please use the link below which best represents your booking:
Booked through an Agency Group or a Specialist? Supply your content here.
Booked directly with Bauer Media Outdoor or an Independent Agency? Supply your content here.
If you are using Sainsbury's Live ‘In Store’ please note the additional requirements below
Creating Content
Static Content
| Creative Dimensions: | 1080px x 1920px portrait |
| DPI: | 72 DPI |
| File Type: | JPG, PNG |
| File Format: |
RGB CMYK will not display correctly |
| File Size: | 1MB or less for programmatic campaigns |
Video Content
| File Formats: | MPEG4, MOV |
| Encoding: | H264 |
| Frame Rate: | 25fps |
| Bitrate: | 8mbit/s |
| File Size: | 25MB or less / 5MB or less for programmatic campaigns |
| Standard Slot Length: | 10 seconds |
| Guidelines: | Video Creative Guidelines |
Dynamic Content
| Guidelines: | Dynamic Creative Guidelines |
Sainsbury's Live Brand Guidelines
| Guidelines: | Sainsbury's Brand Guidelines |
Creative Considerations & Additional requirements
For all Sainsbury’s Live campaigns, content must also adhere to the Sainsbury's Live Guidelines and be provided 7 days in advance in order to pass Sainsbury’s review before going live.
Video content is permitted. Please refer to the Video Creative Guidelines.
Standard slot length: 10 seconds (unless agreed otherwise)
Screens do not emit sound.
At the time of booking Sainsbury's Live Front of Store, we need to know if you intend to include any images of the categories below.
Sweets, Fast Food & other HFSS products
Alcohol
Tobacco/Vapes
Guns
Swimwear/underwear
Politics
The same applies for display on Sainsbury’s Live In Store with two variations.
We require the specific product SKU code for any In Store campaigns.
Vapes/ECigs/Nicotine products cannot run in store. Please see Smoking alternatives section below.
Smoking alternatives
Vapes/ECigs/Nicotine products cannot run in store.
Advertisers have the responsibility of conforming to the ASA & CAP regulations, including notifying if the NP score means that a product is classed as HFSS.
All content must comply with our Terms and Conditions.
Do not tag any smoking alternative products with the Sainsbury's logo. Smoking alternative creatives need to be fully branded and only appear on Front of Store panels. All creatives are subject to approval by the Brand Expression and Legal team.
The communication of any smoking alternatives must be responsible. All communications including POS and any advertising materials must:
Never imply- either directly or indirectly - that smoking alternative products are "good for you" or suggest enhancement to lifestyle by purchasing.
We objectively only want to speak to existing adult smokers. Therefore, all communications must not encourage or promote - either directly or indirectly - products and the habit of using smoking alternatives to children under 18 and non-smokers.All communication must only target existing adult smokers. Any comms deemed to be bringing new customers into the smoking alternative category will be rejected.
Contain only factual information.
No promotional pricing can feature on
Unregulated smoking alternatives, must follow Sainsbury's guidance:
No health / less harm claims are permitted.
No smoking reduction or cessation claims are permitted.
Must not undermine efforts to quit smoking and must not contradict Government guidance.
| Heated tobacco products - Example claims permitted | Heated tobacco products - Example claims not permitted | Nicotine pouch products - Example claims permitted | Nicotine pouch products - Example claims not permitted | |
| Product function | 1. [__] heats real tobacco 2. Real tobacco taste 3. No smoke, no ash, less smell *Minimal cleaning | 1. Quantified emission yields 2. No / less tar | 1. No smoke / vapour free Tobacco free 2. Intense fresh flavour • New intense | |
| Value | 1. Costs less than half the price of cigarettes 2. Heated and halved the price | 1. Switch and save up to £3,000 a year |
Conditions of use: Must be able to substantiate. For value claims, substantiation should be from up-to-date external sources (for example Nielsen or ONS tracking data). If no external data is available, additional substantiation must be shared for the approval of the claim Images are permitted, as long as they do not imply chemical or harm reduction, or use significant imagery' unrelated to the product is not risk-free and provides nicotine, which is addictive. Only for use by adults. (+ for heated tobacco) _is not intended as a cessation device. The best thing any adult smokers can do is to quit smoking altogether
Additional digital creative costs
There is an additional charge for campaigns where more than 10 creatives are provided of £100 (NET) per creative.
EXAMPLE
11 creatives = 1 additional creative = £100 charge
20 creatives = 10 additional creatives = £1,000