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An ad promoting a Black-owned business on a digital screen on a phone kiosk

Compass

Supporting Black-owned businesses with free outdoor advertising

Run in collaboration with Jamii, a discovery platform for Black British brands, Compass is Clear Channel's long-term initiative that offers free outdoor advertising space to help independent Black-owned businesses to grow.

This year, the initiative is expanding its impact with a £250,000 prize pot and will provide five winners with national digital Out of Home advertising campaigns worth £50,000 each to help scale their businesses and increase their brand visibility.

We are inviting more established businesses looking to scale up to apply. Businesses must have a national presence, whether through e-commerce or retail partnerships.

Winning campaigns will run across Clear Channel’s digital Out of Home screens, for two weeks each from August 2025 onwards. Clear Channel will also offer free design support to help create the advertisements while any selected e-commerce brands will also be listed on Jamii’s marketplace. .

Apply now by completing the form below. Applications close on 30th April 2025. T&C’s apply

Apply now!

Please complete the application form in full to be considered for Clear Channel Compass 2025.

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03  The application process

What happens next

30th April - applications close. All eligible applications will be reviewed and shortlisted by Clear Channel and Jammi.

May/June - ten finalists will be chosen and asked to submit a short video reel.

To further strengthen the selection process, Clear Channel is introducing an independent jury of industry leaders who will select five winners from the shortlist of ten.

July - winners' announcement. All unsuccessful applicants will be notified then too.

August - the winning campaigns will commence to run, staggered across the following 12 months.

Meet our judges

Segun Akinwoleola

Founder The Gym Kitchen

Cheryl Crilley

Business Director - Out of Home Wavemaker

Khalia Ismain

Black Entrepreneurs Programme Manager Lloyds Bank

Shannie Mears

Co-Founder and Head of Talent The Elephant Room

Ally Owen

Founder Brixton Finishing School

Michelle Sarpong

Commecial Lead the 7stars

Curtis Weir

OOH Group Director Publicis Media
05  Frequently asked questions

What is OOH advertising useful for?

Out of Home (OOH) advertising is an effective marketing channel for brand building with its ability to deliver broadcast reach while complementing other advertising channels. SME’s and scale-ups can benefit from Clear Channel’s national footprint that can help make brands famous at a national level, locally or regionally. Moreover, OOH’s physical presence on high streets and in communities enables brands to build visibility and trust in ways that other media channels can’t.

Can I apply if my business sells alcohol, HFSS (high in fat, salt and sugar) products, underwear or other products where advertising restrictions may apply?

Yes, you can apply for the scheme if your business sells legal products. If your company wins and operates within such categories, we will advise you on any potential restrictions in terms of where the campaign could be displayed and provide further guidance on poster design to ensure compliance. 

What design support will be available to winners?

Clear Channel’s in-house design team will be able to help create one poster design on a pro bono basis. Winners will be asked to choose from a selection of templates and supply relevant assets e.g. logo, images, short text etc. Note that the poster templates are not customisable.

We can recommend external designers for creating bespoke poster artworks, with any applicable fees to be covered by the winner.