Wizz Air
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- Category: Transport
- Format used:
Success Story
Wizz Air is a low-cost airline that offers cheap flights to destinations in Europe, Africa, the Middle East, and Asia.
Client objectives
WIZZ partnered with Incubeta to run a DOOH branding campaign in London to increase awareness and raise user consideration flying from London Luton and Gatwick.
The campaign
A combination of Clear Channel’s super-premium Cromination, North London Towers, and premium Adshel Live screens targeted potential holiday-makers during the Autumn season.
The results
The campaign contributed to the 31% increase in site traffic and a 44% increase in bookings over the rest of the UK.
Using WIZZ's route level data, Adshel Live screens were used for the highest impact on holiday enthusiasts. The impact for WIZZ's brand perception was noticeable, with customer recommendation increasing by 17% and consideration by 15%.