Trading 212

Trading 212's recent DOOH campaign targeted affluent individuals aged 25 to 50 primarily focused on business and personal development. London was chosen as the campaign’s focal point, due to its high concentration of their target demographic. To reach the target demographic, Trading 212 utilised our Adshel Live and Storm screens positioned on key roadside routes in London. The campaign aimed to maximise visibility, effectively reaching the target audience during daily commutes and throughout the day.

The campaign rotated based on time of day, with Adshel Live targeting business professionals during morning and evening rush hours, while Storm was deployed during evenings and weekends in high-traffic leisure spots to engage audiences during downtime.

The February Focus campaign in London resulted in significant increases in business inquiries, partnership requests, website traffic, and new clientele, showcasing OOH’s success in engaging their audience and expanding market influence.