Flora

To increase market penetration by growing awareness and consideration of Flora Plant Butter, and drive repeat purchase across the campaign periods.

The base of the campaign was built on high reach and frequency formats such as Adshel Live and Billboard Live, located on roadside, transport and outside supermarkets. Sites were planned using IRI sales data to ensure the best panel distribution.

On top, Flora used high-impact formats like the Cromination and Waterloo Motion for maximum visibility. They also created buzz with 3D cow banners and 3D DOOH on iconic sites.

Having a consistent presence throughout the year as well combining reach and frequency with high-impact formats led to the campaign delivering brilliant results for Flora Plant Butter.

Research from the campaign saw impressive uplifts in all key brands metrics and Flora Plant retail sales grew 39.5% in 2023. The campaign also went onto to receive silver in the Outdoor Media Awards Brand Building category.