Storm Liverpool Towers Specification
Supplying Content
Our specifications and deadlines differ depending on which team has processed your campaign.
To ensure your content is sent to the correct department, please use the link below which best represents your booking:
Booked through an Agency Group or a Specialist? Supply your content here.
Booked directly with Clear Channel or an Independent Agency? Supply your content here.
Creating Content
Static Content
| Creative Dimensions: | 480px x 720px portrait |
| Nameplate Dimensions: | 320px x 40px landscape |
| DPI: | 72 DPI |
| File Type: | JPG |
| File Format: |
RGB CMYK will not display correctly |
| Standard Slot Length: | 1 hour |
Video Content
| Video content is not supported |
Dynamic Content
| Guidelines: | Dynamic Creative Guidelines |
Creative Considerations
Creatives must not distract any motor vehicle or pedestrian through contrasting content or use of traffic signs/lights.
Video content is not permitted on Storm.
Liverpool Towers can accommodate copy updates every 60 seconds.
Screens do not emit sound.
Standard slot length: 1 hour
Screens must feature the same creative.
Content prohibitions may apply to selected screens. Please contact Clear Channel at least 7 days in advance if you intend to include any of the following categories so that we can confirm appropriate screens:
Sweets, Fast Food & other HFSS products
Alcohol
Tobacco/Vapes
Guns
Swimwear/underwear
Politics
Advertisers have the responsibility of conforming to the ASA & CAP regulations, including notifying if the NP score means that a product is classed as HFSS.
All content must comply with our Terms and Conditions.
Additional digital creative costs
There is an additional charge for campaigns where more than 10 creatives are provided of £100 (NET) per creative.
EXAMPLE
11 creatives = 1 additional creative = £100 charge
20 creatives = 10 additional creatives = £1,000