Father’s Day Marketing Tips & Campaign Ideas | Clear Channel | Clear Channel
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How to leverage father's day to promote your business - tips & ideas

Father’s Day is one of the UK’s biggest commercial events, and because of this, competition is high – which means your Father’s Day marketing needs to really stand out. 

Out of Home (OOH) advertising can help you do just that. By bringing your brand to your audience while they’re out shopping, on their way home from work or on a family day out, you can cut through the noise surrounding Father’s Day with an unmissable, compelling message.

Understanding the Power of Father’s Day Marketing

Father’s Day marketing provides an opportunity to promote your business and connect with customers in a more meaningful way. Retail spending around the occasion has been steadily growing for years, reaching £986 million in 2022, making it a significant sales event.

Shifting Consumer Trends and Spending

As Father’s Day spending has increased, what consumers are buying has also evolved. While traditional presents like alcohol and clothing still hold a special place, Father’s Day gift-buying trends are now shifting towards experiences. 

According to a 2024 YouGov survey, 10% of adults said they were buying their father tickets for a concert or show. A further 9% said that their present would tickets to a sports game.

Tech gadgets are also popular Father’s Day gifts, thanks to the increasing availability of consumer technology like smartwatches and home devices. However, some consumers prefer a more personal touch in their gift-giving, opting for presents like monogrammed accessories and personalized mugs.

The Emotional Appeal of Father’s Day

Father’s Day offers people the chance to let their dads and other male role models know that they’re appreciated. Of course, this is possible any day of the year – but the reminder doesn’t go amiss!

By highlighting the bond between father (or father figure) and child, your Father’s Day marketing will resonate with audiences on a personal level. This not only drives sale but also helps foster a lasting relationship with your customers.

The Role of OOH Advertising in Father’s Day Marketing Campaigns

Father’s Day advertising is a great way to promote your business – but only if the right people see your ads. By incorporating digital billboards and other forms of OOH into your marketing plan, you can reach everyone from commuters travelling home from work to last-minute shoppers out looking for ideas. 

OOH advertising allows you to target the right people in the right place and – crucially – at the right time to incentivise purchases. And with the undeniable visual impact of an eye-catching digital display, there’s no better way to showcase your products effectively.

Creative Father’s Day Marketing Ideas for Your Business

Here are some easily actionable Father’s Day marketing ideas to try implementing. Combining these strategies with billboard advertising is a powerful way to attract attention and improve sales.

Launch Limited-Time Offers and Promotions

Promoting special offers, discounts and Father’s Day bundles can have a big impact on your campaign’s success. With digital billboards, you can display different promotions throughout the day and adjust special offers in real-time to reflect current buying trends.

Personalised Messaging and Customizable Gifts

Unlike Christmas and Halloween marketing, which are designed to tap into collective excitement, Father’s Day marketing should focus on personal relationships. You can draw upon this sentiment by highlighting customisable gifts (if you sell them), incorporating user-generated content and using personalised messaging to target different audience segments.

Promote Gift Cards and Last-Minute Shopping Solutions

Shoppers with limited time often turn to gift cards, last-minute deals and digital purchases when searching for Father’s Day presents. OOH advertising can help you reach these types of shoppers at the moments that matter most. 

It can be used to direct audiences to your online store, promote the convenience of a gift card option and update last-minute offers using dynamic DOOH.

Designing Eye-Catching Father’s Day Advertising Campaigns

There are some simple but effective tips to follow when it comes to creating visually appealing Father’s Day ads that stand out in any advertising environment.

Using Bold Visuals and Relatable Imagery

The first thing audiences will notice about your ad is the visual. For effective Father’s Day advertising, this means picking a colour scheme that grabs attention and evokes the right emotions while staying true to your brand.

Incorporating high-quality images of fathers, father figures and families will quickly convey the purpose of your ad and help to engage audiences once you’ve captured their interest.

Crafting Messages That Resonate

Your ad copy is your chance to make an emotional appeal to your audience and invite them to take action. When crafting your messaging, focus on one simple theme to avoid confusing your audience or losing their interest. Depending on what fits best with your brand and is most likely to resonate with your audience, you could go down the path of:

  • heartfelt messaging that speaks to the father-child bond 

  • inspiring quotes about fatherhood 

  • humorous puns and other dad jokes


Make sure to include a clear call-to-action (CTA) and to position your copy in a logical order so that it is easy to read.

Incorporating Interactive Elements in Digital Billboards

Interactive elements can be used in your design to engage and encourage passersby. For example, DOOH screens can display a live countdown to Father’s Day that instils a sense of urgency and anticipation in viewers.

Utilising other interactive ad features such as QR codes, touchscreens and social media integration can fuel engagement and propel viewers into the next stage of the buying journey.

Strategic Placement for Maximum Impact

It doesn’t matter how great your Father’s Day marketing idea is – if your ads aren’t placed strategically, their impact will be limited. Here’s how you can effectively use location to reach your target audience.

Target High-Traffic Areas and Shopping Districts

High-traffic pedestrian areas such as shopping centres, high streets and retail zones are where you’ll find Father’s Day shoppers who are already in the buying mindset. By advertising in these environments, you can provide last-minute gift inspiration and highlight your nearby stores.

Proximity to Dining and Entertainment Venues

In the run-up to Father’s Day, advertising near popular dining and entertainment venues can widen your audience reach and help you connect with potential customers while they’re in a relaxed and receptive state of mind. 

By situating OOH ads in close proximity to restaurants, movie theatres and weekend leisure hotspots, you can reach families on days out or promote your nearby business as a great option for memorable Father’s Day experiences.

Reaching Commuters and Travellers

Targeting commuters with a Father’s Day marketing campaign can be highly effective. It allows you to capitalise on the high volume of people passing by, and increases the frequency of exposure from the same people travelling the same routes every day. 

Roadside billboards and other forms of transit advertising aren’t just ideal for reaching commuters. You’ll also capture those travelling to visit family for Father’s Day or on weekend days out who are looking for inspiration.

Leveraging Digital and Social Media Synergies

OOH advertising can be integrated with your digital marketing strategy to create a cohesive Father’s Day marketing campaign. We’ve put together some tips to get you started.

Amplifying OOH Ads with Social Media Content

Social media can be used to amplify the reach of your Father’s Day OOH campaign. By including a QR code that opens up your social media profiles when scanned, you can encourage viewers to: 

  • share their Father’s Day experiences or gifts using a campaign-specific hashtag

  • tag you in a social post to win a discount code

  • upload pictures of your advert to generate online conversation

Creating Multi-Channel Campaigns

Multi-channel campaigns maximise the impact of your Father’s Day marketing by coordinating your strategy across mediums such as:

  • billboards

  • social media

  • email marketing

  • in-store promotions


Running the same messaging at the same time across multiple channels helps to reinforce your brand in the mind of your audience. You can also link different channels through cross-promotion – for example, using dynamic DOOH to highlight different in-store promotions with a rotating creative.

Utilising Influencers for Father’s Day Promotions

Using influencers in your Father’s Day billboard advertising can draw attention from passersby, especially when the face is very recognisable. Famous figures who are popular with fathers can also lend credibility to the products being advertised. This helps audiences have confidence that their dad will enjoy the gift, inspiring them to make a purchase.

Measuring the Success of Your Father’s Day Campaign

Tracking and measuring the performance of your Father’s Day marketing isn’t just about understanding whether your campaign was a success. It will also provide valuable insights to inform your future efforts.

Key Metrics to Monitor

Various metrics can indicate campaign success and help you identify which areas could have performed better. For your Father’s Day advertising campaign, the most important ones to pay attention to might include:

  • sales increases

  • foot traffic 

  • digital engagement metrics

  • brand recall

Tools and Technologies for Evaluation

There are plenty of tools and technologies available to help measure success, although which ones you use will depend on the unique goals of your campaign. The OOH media owner will usually provide audience measurement tools, but you might also find it helpful to look at data from Google Analytics and social media platforms to get a more rounded view of the campaign’s impact.

Learning from Results to Improve Future Campaigns

The insights you gather from evaluating your campaign’s performance can be applied to future Father’s Day advertising strategies. You might learn which audience segments respond well to certain messaging themes, the best times of day to activate customers or which creative choices result in the most engagement. 

To find out more about the benefits of OOH advertising for Father’s Day, Clear Channel’s experience with creating captivating Father’s Day marketing campaigns or to schedule a consultation with one of our expert team, get in touch today.