The high street goes interactive: Clear Channel rolls out nationwide mobile platform to over 10,000 panels.

The roll-out will see more than 10,000 Clear Channel Adshel panels and digital roadside panels initially equipped with both Near Field Communications (NFC) and QR code capabilities, transforming roadside advertising into an interactive consumer experience. Adshel is Clear Channel’s national high street 6-sheet network.

Clear Channel, the outstanding out-of-home media partner, has announced the UK’s first national, permanent high street mobile platform for outdoor media. The roll-out will see more than 10,000 Clear Channel Adshel panels and digital roadside panels initially equipped with both Near Field Communications (NFC) and QR code capabilities, transforming roadside advertising into an interactive consumer experience. Adshel is Clear Channel’s national high street 6-sheet network.

This landmark platform gives advertisers the opportunity to deepen their interaction with consumers by offering interactive content, social media integration and real-time content updates, while consumers can use their smartphones to download vouchers and promotions. The platform will be supported by a full reporting network to help brands effectively track responses.

The new network will be the largest permanent mobile platform in UK outdoor media, with the upgrade focused on high streets and town centres, reaching over 80% of adults every 4 weeks.

Matthew Dearden, Clear Channel’s Chief Executive said; “Clear Channel is constantly looking at new ways to enable brands to meet people. We’re very excited about the engagement opportunities mobile technologies offer to both advertisers and consumers. Mobile is the natural companion medium for out-of-home and this innovative platform builds on the outstanding audience and reach already offered by our market-leading roadside portfolio.”

Work on the platform is already underway in preparation for a full service launch in 2013.

Building on a successful 5 year partnership, Clear Channel has chosen to build the interactive mobile platform with the help of cutting edge technology specialists Eagle Eye Technology.

Ed Pippin, CEO of Eagle Eye Technology said “We are delighted to be working with Clear Channel to deliver this pioneering platform; we’re well versed in helping game-changing companies stay ahead by enabling them to overcome the technical challenges of bringing their innovative ideas to market quickly.”