Storm launches Storm Mancunian Junction

Situated on Mancunian Way in Manchester, close to Manchester Piccadilly train station, Storm Mancunian Junction is the twenty-second site in Storm’s expanding portfolio and a landmark Out of Home site in the North West; incorporating state-of-the-art screen technologies with the architectural style associated with Storm sites.

• Clear Channel’s premium digital brand, Storm, continues nationwide expansion with launch of Storm Mancunian Junction – the first of three new sites in Manchester.

• Like the rest of Storm’s portfolio, Storm Mancunian Junction marries technology and design.

• Site uses Corten steel which will weather over time to complement urban environment.

Launching today, Clear Channel’s super premium digital brand, Storm, has unveiled their latest site, Storm Mancunian Junction. Situated on Mancunian Way in Manchester, close to Manchester Piccadilly train station, Storm Mancunian Junction is the twenty-second site in Storm’s expanding portfolio and a landmark Out of Home site in the North West; incorporating state-of-the-art screen technologies with the architectural style associated with Storm sites.

Storm Mancunian Junction features a unique design inspired by Antony Gormley’s famous Angel of the North sculpture, using Corten steel which will gradually weather over time, transforming the site to complement its urban environment. The site also features striking lighting capabilities and Storm’s signature digital nameplates – allowing brands to take total ownership.

Storm Mancunian Junction, which is the first of three new Storm sites coming soon to Manchester, is Storm’s third site outside of London – where Clear Channel’s premium brand is Number 1 in large format super premium digital. The third landscape site to join Storm’s portfolio, Storm Mancunian Junction is the latest in Storm’s nationwide expansion which has also seen the recent launch of Storm Towers Liverpool in the North West. This forms part of Clear Channel’s wider digital transformation project and will see a Storm presence in 10 of the UK’s biggest cities by the end of 2016.

Aimee McKay, Managing Director at Storm, said: “We’re extremely excited to be launching Storm Mancunian Junction – the first of three brand new Storm sites coming soon to Manchester. Manchester is one of the UK’s key cities, and this unique site design creates huge impact and stand-out for advertisers, delivering Fame on Demand on one of the city’s busiest commuter routes.”

Notes

– Storm is London’s Number 1 in large format super premium digital according to Route data.