In its first instalment of the artists-in-residence programme, eight artists will see their work on display across the Clear Channel's network this March as part of a national digital Out of Home campaign.
An open call out back in February via Pocc Studios and the Pocc network saw artists from all walks of life submit their artistic interpretations to this month’s theme: what does gender equality mean to you? Curated by Pocc’s Head of Creative Kevin Morosky and Pocc’s Head of Copy, Natasher Beecher, the final blend of artists celebrates creativity in its various forms, spanning everything from photography and illustration to poetry and design.
With the creative industry facing difficulties in the Corona-19 Pandemic, this celebration of work will bring art to the outdoors, and intends to amplify the profiles of unknown artists across the industry.
Clear Channel, who previously partnered with Pocc and Facebook to amplify the Making Britain Great Since campaign and generating over 11 million impressions in the process are excited by this year’s Art Fund:
Lucy McKillop, Head of Brand Marketing, Clear Channel UK, said: "Being a platform for good is a core part of who we are and what we do at Clear Channel, so creating the POCC x Clear Channel Art Fund was a no brainer. We’re beyond excited about launching this project together. We get to extend our partnership with POCC, and create artistic residencies for visual artists from under represented backgrounds nationally – which is incredibly important. But also, as more and more people get back to enjoying the great outdoors it’s a joy to bring art to the streets of the UK for everyone to enjoy."
Pocc was cofounded by Kevin Morosky and Nana Bempah to drive
cultural change for the creative industry. Now home to 850+ creative
professionals spanning the U.K., Amsterdam and the U.S. Pocc Studios is the
creative arm of the Pocc network designed to leverage the creative power of the
community to deliver community-led independent projects as well as branded
Natasher Beecher, Head of Copy, Pocc, said: “Displaying such powerful, emotive and impactful creative in a way that makes people think a little differently - or even simply lighten their day - is what many in our industry strive for. To be able to show such work from our community shouldn’t be a rarity, so we hope to change that through this artist-in-residence series.”
The artists’ work can be seen on Pocc’s social media channels and outdoor media from
Monday 22nd March.