On Monday 18th January – also known as Blue Monday – Clear Channel ran the first of six briefs that have been set as part of its 2021 partnership with One Minute Briefs.
One Minute Briefs is a creative powerhouse based out of Manchester that mobilises a creative community of over 27,000 people, called the OMBLES, to respond to simple creative briefs set every day on Twitter. Literally one brief, one idea and one minute to bring it to life, all on Twitter.
Last year, we announced our year-long partnership that will see six briefs set out throughout this year and we kicked off with a Blue Monday challenge on 18th January which saw over 300 incredible entries submitted.
The winner of the first Clear Channel x One Minute Briefs challenge of 2021 is @merledriverwho came up with a campaign idea for Durex.
Runner-ups included @aksel_gurkanwith a campaign idea for Lego, @HClancy with a campaign idea for Blue WKD and @alexbottner_ with a campaign idea for Deliveroo.
The panel picking the winners loved the play on words and the creativity that went into bringing Blue Monday to life in a playful way that definitely answered the brief – Blue Monday was certainly better and more of a fun day!
Follow @clearchanneluk and @OneMinuteBriefs on Twitter for updates on future creative challenges. There are five more briefs to go this year and anyone can get involved!
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