Clear Channel, one of the UK’s leading Out of Home media owners, has announced its partnership with Stonegate Pub Company. The partnership will introduce around 150 digital screens, as part of the Socialite network, into pubs and bars up and down the UK, including Yates and Walkabout. This partnership cements Socialite as the UK’s largest pub and bar digital network.
The new screens, installed in prime point of sale locations within the venues, will bring maximum value for brands. High dwell times and the screens’ full motion HD capabilities bring infinite creative opportunities to engage and target customers, as well as supporting Stonegate’s vision to deliver fantastic customer experiences. In addition, venues will be able to feature their own content on the screens, tailoring the messaging and graphics to interact with customers in a new and engaging way. Whether it is details of upcoming promotions and events, or local community news, the flexibility of the Socialite network will allow for screens to also be a real-time promotional asset to venues.
Richard Bon, Joint Managing Director at Clear Channel, said: “We are delighted to partner with Stonegate Pub Company to expand our Socialite network across some of the UK’s most popular venues. Pubs and bars are at the heart of our communities and the country’s number one social destination so advertisers can truly benefit from this unique opportunity to reach young and sociable audiences in a relaxed and receptive environment. Socialite ads can help to drive conversations in real time and create that extra incentive to engage with brands, even through mobile devices.”
Dan Castle, Head of Commercial at Stonegate Pub Company, said: “This is a fantastic partnership for Stonegate, the capability and functionality of these screens is very impressive. We are always looking at new and innovative ways to engage with our digital savvy customers; introducing the Socialite network in our venues will provide another opportunity for our teams to interact with our customers.”
To help enhance the customer experience and spark conversations, as well as to support the next generation of talent, Clear Channel has partnered with The Prince’s Trust to display artworks by upcoming artists working with the charity. The Trust, a youth charity, helps young people to develop the confidence and skills they need to realise their ambitions, so that they can live, learn and earn. A selection of artworks will be shown on Socialite screens nationally, for pub dwellers to discover the UK’s emerging talent and enjoy art in a social environment.
Warren Fiveash, Head of Marketing Partnerships at The Prince’s Trust said: “We’re proud to be supporting the next generation of entrepreneurs, including artists who’ve turned their talent into a business. Partnering with Clear Channel allows us to showcase new young artists on a massive, impactful scale across the country. Our goal is to support young people in achieving incredible things, and it’s great to be able to get people talking in pubs and bars across the country using Socialite screens, as well as drawing attention to the charity and the work we do.”
Clear Channel is the Silver Patron of The Prince’s Trust and has worked with the charity since 2004, supporting numerous campaigns across its nationwide advertising estate each year.