The transformation of these classic displays, announced late last year, is now breathing new life into the original phone box designs with a refreshed appearance and a full range of customer-centric services. Clear Channel has also partnered with international environmental charity, Trees for Cities, and is planting a tree in an urban area for every upgraded phone box.
The New World Payphones kiosks have been developed and engineered at a custom-built 20,000-sq.ft factory in Bolton, which was built solely for the production of digital signage equipment for the Out of Home and smart city displays sector.
The kiosks incorporate a standard telephone as well as high speed public Wi-Fi and interactive maps for local shoppers and tourists. Alongside this, Amscreen’s Remote Device Monitoring platform (RDM®) provides the foundation for all current and future connected services to be activated on every site.
Simon Sugar, Amscreen CEO: “These 250 completed units represent a fantastic milestone for the business. In the development and delivery of these products, we were conscious of staying true to the classic phone box both in terms of his physicality but we also wanted to keep it home grown by working with British engineering talent. Because we are European based, it also speeds up production and delivery and ultimately installation. Our customers can be more involved and have complete visibility at every stage of the process”
Sugar continued: “Our service doesn’t stop when the screen rolls out of the factory – our after sales support and Remote Device Monitoring platform (RDM®) also means that that unlike the original phone boxes – every single element of these units are being monitored and measured 24/7. RDM® is also the bedrock that is allowing our partners to activate and measure real time services for all customers in the chain”
Martin Corke, Marketing Director at Clear Channel UK, commented: “We’re proud to be de-cluttering UK high streets by removing ageing phone boxes, and replacing them with fewer, smarter units created by Amscreen right here in the UK. The New World Payphone kiosks offer valuable free public services, and will create a lasting legacy for the local communities through our partnership with Trees for Cities.”