Supplying Content
Please supply all content no later than 3 working days before the campaign live date. The email subject line should follow the structure:
[Format] - [Advertiser] - [Brand] - [Product] - [Start Date] - [Contract Number (optional)]
Example
EG: Storm - Mr Smith - SportSmith - Clothes - 29/06/2019 - 412345
Creating Content
Static Content
| Creative Dimensions: | All Storm sizes can be found in the table below |
| DPI: | 72 DPI |
| File Type: | JPG |
| File Format: | RGB CMYK will not display correctly |
| Standard Slot Length: | 1 hour |
Video Content
| Video content is not supported |
Dynamic Content
| Guidelines: | Dynamic Creative Guidelines |
Creative Considerations
- Creatives must not distract any motor vehicle or pedestrian through contrasting content or use of traffic signs/lights.
- Video content is not permitted on Storm.
- All Storm sites can accommodate copy updates every 10 seconds apart from Chiswick Towers and North London Towers that can only change copy every 30 seconds.
- Screens do not emit sound.
- Standard slot length: 1 hour
Content prohibitions may apply to selected screens. Please contact Clear Channel at least 7 days in advance if you intend to include any of the following categories so that we can confirm appropriate screens:
- Sweets, Fast Food & other HFSS products
- Alcohol
- Tobacco/Vapes
- Guns
- Swimwear/underwear
- Politics
Advertisers have the responsibility of conforming to the ASA & CAP regulations, including notifying if the NP score means that a product is classed as HFSS.
All content must comply with our Terms and Conditions.
Dimensions
Storm Cromination
| Storm Location | Screen Artwork (w) x (h) | Nameplate Artwork (w) x (h) | Bespoke Lighting |
| Cromination | 1600px x 400px | 400px x 80px | Supply RGB code |
Storm Landscape
| Storm Location | Screen Artwork (w) x (h) | Nameplate Artwork (w) x (h) | Bespoke Lighting |
| Archway Road | 1600px x 400px | 240px x 80px | n/a |
| Leeds The Mile | 1400px x 360px | 192px x 48px | Supply RGB code |
| Mancunian Junction | 1400px x 360px | 192px x 48px | n/a |
Storm Portrait
| Storm Location | Screen Artwork (w) x (h) | Nameplate Artwork (w) x (h) | Bespoke Lighting |
| Nine Elms | 320px x 576px | 128px x 32px | n/a |
| Wandsworth Bridge | 320px x 576px | 128px x 32px | n/a |
| A40 Power Station | 448px x 576px | n/a | Supply RGB code |
| Chiswick Towers | 448px x 576px | 480px x 80px | n/a |
| Cromwell Road Tower | 448px x 576px | 512px x 96px | n/a |
| Hammersmith Tower | 448px x 576px | 512px x 96px | n/a |
| North London Towers | 448px x 576px | 512px x 96px | n/a |
| Westway Tower | 448px x 576px | 512px x 96px | n/a |
| Billingsgate | 480px x 720px | 280px x 80px | n/a |
| Glasgow Argyle Street | 480px x 720px | 320px x 80px | Supply RGB code |
| Lambeth Palace Road | 480px x 720px | 240px x 80px | n/a |
| Liverpool Towers | 480px x 720px | 320px x 40px | n/a |
| Park Royal | 480px x 720px | n/a | n/a |
| Borough High Street | 480px x 736px | n/a | Supply RGB code |
| Manchester Trinity Way | 640px x 960px | 320px x 80px | n/a |