Katie Martin

Professional Background: 

As Retail Group Head at Bauer Media Outdoor, Katie Martin leads the charge in delivering growth across key retail Out of Home environments, including Asda, Sainsbury’s, and shopping malls. With over 15 years of experience in media and advertising—and nearly 7 of those at Bauer Media Outdoor—Katie is known for her leadership, strategic thinking, and deep understanding of the retail media landscape. 

Expertise: 

• Retail Media Strategy: 
  Katie drives product growth across high-impact retail OOH formats, aligning Bauer Media Outdoor's offering with evolving shopper behaviours and brand objectives. 

• Team Leadership: 
  She manages and mentors a high-performing internal team, fostering collaboration and alignment across sales, marketing, creative, and research departments. 

• Agency Relationships: 
  Katie maintains strong relationships across both BTL and ATL agencies at senior level, ensuring effective campaign planning and execution. 

• Cross-Functional Collaboration: 
  A key connector across the business, Katie brings together cross-departmental teams to unlock new revenue opportunities and deliver cohesive client solutions. 

• Sales & Negotiation: 
  Known for her commercial acumen, Katie applies proven sales and negotiation skills to drive incremental growth and long-term client partnerships. 

Katie is a seasoned media professional with deep expertise in retail advertising, agency partnerships, and team leadership. Her passion for people and results-driven approach make her a vital force behind Bauer Media Outdoor's retail media success.