Data and insights are a crucial part of any successful advertising campaign. We have invested heavily in tools geared towards providing our clients with actionable information to plan and deliver great Out of Home campaigns.
Harness real world consumer behaviour and the flexibility of Out of Home with Clear Channel RADAR®, the proprietary mobile data platform that brings near real-time granularity to audience planning against Clear Channel’s portfolio.
The largest GPS study of its kind. Route fuses travel data from over 28,000 people, a mapped network of all the pathways in the country and findings from numerous eye-tracking studies to produce an accurate, site specific picture of Out of Home audiences across the UK.
Used to refine site selection, this spatial analytics and mapping software is capable of identifying key customer groups, retail zones, and store catchment areas across the UK.
The UK’s leading consumer understanding and audience profiling tool. It provides a complete view of consumer motivations, media consumption and engagement, leisure activities and demographics.
Providing a detailed view of ‘a week in the life’ of consumer behaviour. Respondents record their activities for every waking half hour over a seven day period, giving a unique view of people’s daily lives and how their media usage fits into these patterns.
Identifying moments across a purchase journey requires a detailed understanding of exactly how consumers move through the purchase funnel. Trace helps you recognise the specific needs of your consumers and identify which media channels will meet these needs.