LaunchPAD is Clear Channel's programmatic trading gateway that connects our digital Out of Home inventory to SSPs and digital buying platforms. It allows advertisers to activate DOOH as part of omni-channel campaigns in the fastest, most flexible way.
Using Clear Channel LaunchPAD, campaign planners can access and coordinate buying options across multiple regions and metrics. We can package asset, industry and audience data (including Clear Channel RADAR® optimised planning data available in markets). And through our multiple SSP partnerships, we can offer a broad range of inventory to advertisers through their digital buying platforms for integrated buying and planning. It’s a dynamic and seamless system that brings all the benefits of the existing planning tool ecosystem together to give Clear Channel’s customers greater management and coordination.
AdPlatform is our original programmatic ad offering, which we launched several years ago and has facilitated the launch of Clear Channel LaunchPAD. Since that launch, the data, technology and capability of digital Out of Home has dramatically scaled and improved, so we have needed to evolve our strategy and our offering.
Clear Channel LaunchPAD takes all the learnings from the Adshel package and provides a more global and scaled approach across Europe – providing more opportunities and benefits for customers across the region.
LaunchPAD (and Clear Channel’s programmatic approach) offer a range of benefits to advertisers, including:
You can add LaunchPAD to DOOH for a scaled omni-channel storytelling opportunity, with the added convenience of running through existing programmatic buying platforms
Advertisers have live control of the scale, location, activation, pacing, targeting, creative, channel and budgets of the campaign – all based on real-time reporting for enhanced accuracy
Campaign planners can leverage advanced audience, asset and environmental data to ensure their campaigns have contextual relevance and can deliver impact.
Hivestack and Broadsign are our primary Clear Channel LaunchPAD SSP partners. As we move forward we are continuing to explore additional partners so we can continue broadening our reach and impact.
Clear Channel LaunchPAD will initially be available across 5 markets – UK, Spain, Switzerland, Netherlands and Finland. It will be followed quickly by other European markets – Italy, Belgium, France, Scandinavia and Ireland in 2021.
Clear Channel are on a mission to create the future of media. A primary part of that goal is enhancing our digital estate, audience understanding and campaign planning. Data, technology and systems play a core role in helping us deliver more effective solutions for advertisers, so everything we develop is done so in looking to better the Out of Home industry.
That means the audience intelligence delivered in Clear Channel RADAR® where it is live seamlessly integrates into SSPs, available for advertisers through their digital buying platforms via Clear Channel LaunchPAD.