Supplying Content
Please supply all content no later than 3 working days before the campaign live date. The email subject line should follow the structure:
[Format] - [Advertiser] - [Brand] - [Product] - [Start Date] - [Contract Number (optional)]
Example
EG: Billingsgate Tower - Mr Smith - SportSmith - Clothes - 29/06/2019 - 412345
Creating Content
Static Content
| Creative Dimensions: | 480px x 720px portrait |
| Nameplate Dimensions: | 280px x 80px landscape |
| DPI: | 72 DPI |
| File Type: | JPG |
| File Format: | RGB CMYK will not display correctly |
| Standard Slot Length: | 1 hour |
Video Content
| Video content is not supported |
Dynamic Content
| Guidelines: | Dynamic Creative Guidelines |
Creative Considerations
- Creatives must not distract any motor vehicle or pedestrian through contrasting content or use of traffic signs/lights.
- Video content is not permitted on Storm.
- Billingsgate Tower can accommodate copy updates every 10 seconds.
- Screens do not emit sound.
- Standard slot length: 1 hour
Content prohibitions may apply to selected screens. Please contact Clear Channel at least 7 days in advance if you intend to include any of the following categories so that we can confirm appropriate screens:
- Sweets, Fast Food & other HFSS products
- Alcohol
- Tobacco/Vapes
- Guns
- Swimwear/underwear
- Politics
Advertisers have the responsibility of conforming to the ASA & CAP regulations, including notifying if the NP score means that a product is classed as HFSS.
All content must comply with our Terms and Conditions.